One million plant and animal species are at risk of extinction during the next few decades, according to a United Nations environmental report. As species go extinct, unique colours are forever lost.
Tikkurila, a Finland-based paint manufacturer, has created a new Endangered Colors collection consisting of nine hues, each of which represents an endangered animal species. The colours include the giant panda, Siberian tiger and snowy owl. The company will donate one euro to the protection of endangered animals for each product sold.
Nine colours, nine threatened animal species. The colours included in Tikkurila’s Endangered Colors collection draw from the colours of such threatened species as Siamese fighting fish, the Siberian tiger, the giant panda and the Sumatran orangutan.
“The goal of Tikkurila’s paints has always been to protect buildings and furniture, thus increasing their lifespan. With Endangered Colors, this effort expands to the most threatened species on the planet. I believe that we can raise awareness, help protect threatened animal species, and make sure future generations can enjoy a colourful tomorrow,” says Tikkurila’s chief executive officer, Elisa Markula.
The new paints and their packages are designed to be as environmentally friendly as possible. All of the products in the Endangered Colors collection are low-emission, water-borne paints and are contained in packages made of recycled plastic.
“Quality, sustainability and safety are our guiding principles in raw-material selection and product development, and throughout all our operations,” Markula says. “Our goal is to continuously reduce our environmental impact by investing in the development and promotion of water-borne and low-emission paints.”
Tikkurila is a Nordic paint company established in 1862 that develops products to stands the test of time and weather. The company, which operates in 10 countries, posted a total revenue in 2018 of 562 million euros, and is listed on Nasdaq Helsinki.
The Endangered Colors collection will be first launched in Russia, China, Finland and the Baltic countries. The new paints will arrive in stores in 2020. •
For more information about the campaign, see: www.endangeredcolors.tikkurila.com
