MONTREAL — Goodbye to packaging that is bulky, superfluous, non-recyclable, illegible, and unopenable. PACKPLAY at the UQAM Centre de Design celebrates user-centred packaging.
Organized by UQAM School of Design Professor Sylvain Allard, this exhibition offers an approach to packaging that puts users and their needs at the centre of the design process.
At the intersection of graphic design, environmental design and industrial design, successful packaging design must take six facets of user needs into account. It must be responsible, practical, functional, seductive, informative and dynamic.
PACKPLAY presents the best projects from universities studying and teaching this approach to packaging design submitted by 9 North American and European universities.
“A good package is more than just a functional box labelled with a brand,” says Allard. “Putting users at the centre of the design process entails understanding their expectations and assessing whether the packaging adequately responds to them.”
Unfortunately in today’s reality, industrial constraints such as cost and ease of production often take precedence when the time comes to produce a package. The vision of the PACKPLAY project explores the possibilities for improvement in this growing design field.
PACKPLAY is running at the UQAM Centre de Design until Nov 2 For more information, check out www.centrededesign.com
IMAGES via V2com
